In other words, it’s a fantastic way for budding designers to expand their design skill set, get familiar with web design tools, and kick-start their careers.
01. Participants learn how to tell a story
Mentors helped Trisnadi to refine the photographic assets of the HERoines, inc. site(Image credit: Wix)
One of the fundamental things to keep in mind when creating a brand is its story. And nowhere is this truer than when it comes to non-profits. A story is a way to put a company’s values front and center, which was one of the biggest realizations for Wix Design Playground 2019 student Valerie Trisnadi.
“It was important not to focus on just the aesthetics of the website, like making it look nice or just cleaner,” explains Trisnadi, who worked with Qiuyu Guo to reimagine Jolaubi Osho’s organization, HERoines, inc. “Portraying the values of the site was something huge. It was fundamental to making sure that its message would get across, and that would lead to getting more members for the organization.”
02. Creators are paired to promote growth
By working with other designers, creators are able to share their skills and learn something new. This is because they are carefully paired so that everyone is in a position to be exposed to new techniques. Take illustrator and designer Kristina Filler, who took part in the 2018 Wix Design Playground to design the ARTE website.“The Wix team did a really good job of pairing artists together,” she reveals. “I have very strong illustration skills and client relations skills, but I don't have very strong typographic skills. So they paired me with typographers who were really great at developing the structure of the website, and I interspersed some illustrations into it.”
03. Designers are encouraged to play
This mingling of skills and personalities means that the Wix Design Playground lives up to its name. “The whole theme of the program was to encourage play,” adds Filler, who tends to usually work with small teams.While this allows her to have a hand in all parts of the process, it comes at a cost. “The downside is that you don't have a big budget to mess around and experiment,” she says. “And if you do that, it's kind of on your own time.” With the Design Playground though, she had more opportunities to try out new tools and approaches. “It reminded me of the value of that, and how I need to do more of it.”
04. It reinforces the value of design
One recurring theme at the Design Playground presentation was that non-profits can overlook the importance of good design. However, this program does an amazing job of demonstrating how valuable it is, and why non-profits and other businesses should invest in design.“A lot of companies undermine the importance of design,” says Trisnadi. “For them, as long as there are a logo and some information, they’re good. They don’t realize how visuals can impact a person and make them reach out or donate. And if there’s no interest, that pro-activism won’t continue. And that’s what design does, and organizations can undermine that.”
05. The course isn't the end
Graduating can be a scary moment, suddenly you find yourself adrift in the ‘real world’. This isn’t the case for the Design Playground attendees though. “It didn’t end when the Playground ended,” says Filler, “I really feel like they are genuinely interested in seeing us grow.”It’s more than Wix just wanting to create something that reflects well on them, too. Form Filler, the connections that she made at the Design Playground resulted in the sponsorship of her social good and feminist podcast, Women Crush Weekly.
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