Top 6 Best Sources of Startup Funding in 2021

With a lack of business history, substantial revenue, and established credit, it can be much more difficult for startups to access funding in comparison to established businesses. This doesn’t mean, however, that you won’t be able to find startup funding for your new business.

Startup funding for small businesses is particularly elusive—as most traditional business loans require one or more years in business—but that doesn’t mean it’s impossible to get your hands on.

1. Friends and Family

What if you don’t qualify for any of these startup business loans but you don’t want to rely solely on a business credit card for your startup business funding? The Minority Business Development Agency provides a helpful guide for borrowing startup money from your friends and family, so consult their advice before opting for this potentially risky form of startup funding for small business entrepreneurs.

You might want to consider going to friends and family to fund your startup. If you decide to go for this business startup funding option, though, then you should be sure to systematize this traditionally less-formal form of debt.

2. Personal Loans for Business

For entrepreneurs with very strong personal credit and a new business idea that you feel really good putting your own finances on the line for, a personal loan for business might be worth considering. That said, here is the disadvantage—and this is important: When you take one of these loans out for your business, the lender is entering into a contract with you as an individual—not with your business.

Consider generally, a personal loan will tend to have lower interest rates as well as easier repayment terms than its business counterpart—and it can also be used for nearly any purpose. These options have the advantage of being simple: No hidden fees, no fancy formulas, just a basic personal loan.

3. Invoice Financing

This form of startup funding will rely on your business already having at least one invoiced customer, but many invoice financing companies will require you to have very little time in business to be eligible for funding.

Another funding option that you’ll be able to access with little-to-no time in business is invoice financing. Through invoice financing, you’ll be able to access an advance for a portion of your business’s outstanding invoice value.

4. Equipment Financing

Equipment financing for startup businesses is particularly apt for your situation because of its self-secured nature. If you need startup funding to purchase equipment, then consider equipment financing a top option for funding your venture. Because the equipment you purchase will act as collateral for the very funding you use to purchase it, equipment loans will be easier to qualify for, even if you don’t have much time in business.

For instance, Currency Capital is one of the best equipment lenders out there, and they don’t have a minimum time in business requirement. Though many equipment lenders will have minimum requirements for time in business, a fair amount won’t have a time in business requirement to qualify for their equipment financing.

5. Business Lines of Credit

The biggest advantage to a business line of credit is that you only pay interest on the amount you’ve used at any given time. So, your credit limit may be $30,000, but if you only withdraw $10,000, then you only pay interest on that $10,000 that you’re actually using.

Often described as a hybrid between a credit card and a traditional business loan, a line of credit is a pool of money established by the lender with a maximum credit limit. If you’re looking for a more flexible source of money for your new business, consider a business line of credit. You can draw from the line of credit for nearly any business purpose and in any amount, up to the credit limit.

6. SBA Microloans

Applying for an SBA loan, in general, can take time, and borrowers might find themselves jumping through what feels like unnecessary hoops to stay compliant with the program’s requirements. Originally created to make startup business funding more easily accessible to women, minorities, and veterans, the U.S. Small Business Administration’s SBA microloan program partners with community-based, nonprofit, intermediary lenders to provide small business borrowers with $500 to $50,000.

Carrying interest rates between 8% and 13%, and term lengths not to exceed six years, traditional funding with these desirable rates and terms are rarely, if ever, available to brand-new businesses outside of this SBA-subsidized program.

Remember that funding being like painting a room. The fact is, painting is the last step – after sanding, repairing holes, sanding again, primer, etc. This analogy is applicable to funding for first-time entrepreneurs because you have to do a lot to be ready of prep before you can successfully raise funds.

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5 Tips for Living a Healthy Lifestyle Startup

It doesn’t matter whether you’re a CTO, a programmer, or work in a non-technical capacity; everyone needs a startup survival strategy to help them maintain their work-life balance as they learn to juggle an ever-growing workload, excessively long days and personal life.

And, the startup lifestyle can be gruelling. If you’re not careful, it can take a serious toll on your physical and mental health. Moreover, anyone working at the forefront of technology and innovation is no stranger to the demands of startup life. In an industry where leaving the office before 8 p.m

There’s a good chance that everyone who works at a startup has or will experience bouts of stress and burnout from time to time. Furthermore, it important is that one knows how to deal with the demands of the startup workplace.

Below are five tips for surviving the startup lifestyle.

1. Get a life: Your work, while demanding, shouldn’t be performed at the expense of your life. It’s important to spend time with loved ones and make time to do the things you enjoy. However, this may feel like a waste of time, it will leave you feeling refreshed, energized and ready to tackle your to-do list head-on.

2. Get moving: Exercise and maintaining a healthy lifestyle often fall by the wayside as workload increases. Moreover, certain foods are linked to increased brain stimulation, while others cause steep energy declines. These are simple lifestyle changes that may greatly improve your quality of life and will make you a more productive member of your startup team.

3. Accept your limitations: If you’re an efficient multitasker, you’ll be able to cram a decent amount of tasks into a full day of work. And, for some, perhaps an extended lunch break increases concentration and productivity overall, whereas some may benefit from short, frequent breaks throughout the day.

4. Disconnect after hours: Unless it’s something pressing, there’s no need to respond to emails outside office hours. Besides, you’ll be able to cram a decent amount of tasks into a full day of work. Furthermore, perhaps an extended lunch break increases concentration and productivity overall, whereas some may benefit from short, frequent breaks throughout the day.

5. Write your manifesto: For example, it may help you realize it’s time to find something that more closely matches your manifesto. Whatever it is that you discover, having a personal manifesto written out will help you see the big picture.

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5 BioTech Startups you should know in 2021

The 5 promising BioTech startups you should watch in 2021 were hand-picked based on our data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others.

Despite the impact of the COVID-19 pandemic on global supply chains and other economically important systems, 2020 still managed to produce major tech breakthroughs, as well as thousands of startups.

What does 2021 bring for the BioTech Industry?

To keep you up-to-date on the latest technology and emerging solutions, we provide you with actionable innovation intelligence – quickly and exhaustively. To stay ahead of the technology curve, it is important that you know which technologies and industry trends will impact your company in 2021. You can explore our curated reports on emerging industry trends & technologies or let us do the work for you.

1. Adnexi – Disease Intelligence

Patient advocacy groups (PAGs) ensure patient rights and generate support for certain drugs, particularly for unmet clinical needs and rare and orphan diseases. Adnexi is a US-based startup that offers a disease intelligence platform for biopharma. Efforts to tackle diseases often long before the drug development process.

With strategic intelligence, the platform connects these stakeholders to the drug development process. Although a relatively recent development, BioTech startups are increasingly turning to disease intelligence to identify opportunities. The platform keeps track of the treatment ecosystem for a disease to track all organizations developing treatments.

2. Curative – COVID-19 Testing

The startup’s FDA-authorized swab test is painless and self-administered. Quickly following the coronavirus outbreak, many diagnosis startups and companies developed COVID-19 testing solutions. These solutions helped identify and isolate infected individuals, preventing the spread of the disease.

Beyond the pandemic, startups are working on a range of diagnostics tests for infectious diseases. The US-based startup Curative develops COVID-19 testing solution. Originally founded to develop tests for sepsis, the startup quickly pivoted to respond to the coronavirus pandemic. The different tests use the quantitative PCR or antibody-testing to detect the virus in a few hours or days.

3. Kumuda – Small Molecule Drugs

Pharma and biotech startups are investigating small molecule drugs for a large number of conditions, including unmet clinical needs. Recent developments in artificial intelligence (AI) are accelerating the discovery of small molecule drugs. It allows researchers to screen the chemical space efficiently to discover lead molecules with desired properties. AI enables startups to leverage a large amount of omics and chemical data for data-driven target discovery.

The inhibitor candidate blocks the human ACE2 receptor, preventing the entry of the SARS-CoV-2 virus. The startup is also targeting neurological disorders and other diseases. Kumuda is a US-based startup accelerating the early-stage discovery of small molecule drugs. Using its platform, the startup identified a potent inhibitor drug candidate for COVID-19.

4. Auxilius – Clinical Trial Financial Management

BioTech startups are developing clinical trial financial management solutions that address this gap. The US-based startup Auxilius develops a data-driven, clinical trial financial management platform. The platform helps biotech companies ensure that outsourced partners meet the contract terms, budgets, and milestones.

Startups are reliant on clinical research organizations (CROs) to bring a novel drug to the market. As a result, this leads to a large number of drug trials failing because of a lack of funding. It leads to millions in sunk costs, as well as the loss of potential drugs. The solution performs proactive scenario modeling to adjust costs and timelines throughout the clinical trials.

5. BIOMILQ – Cultured Milk

BIOMILQ is a US-based biotech startup working on cultured milk. The startup’s patent-pending process uses mammary cells from expectant mothers. By culturing them in a facility, BIOMILQ produces nutritionally equivalent breastmilk.

Startups are working on a range of alternatives, largely classified into plant-based and cultured alternatives. One of the biggest problems BioTech is tackling is the unsustainable and unethical scale of industrial production of animal-based foods. Cultured meat and milk replace animals with cellular agriculture to provide sustainable and scalable food production.

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What is B2C Ecommerce?

Definition: B2C (Business-to-Customer) eCommerce is the exchange of goods or services over the internet between online stores and individual customers. And, consumer preference for the convenience of online shopping coupled with the ease of starting an online store has made eCommerce among the fastest growing sectors of the economy.

The origins of B2C for Ecommerce

With increased internet usage, many businesses saw the benefits of selling directly to consumers over the web. Furthermore, there are now over 100,000 B2C eCommerce businesses in the United States alone.

Ecommerce growth is rapidly increasing: online sales predicted by some analysts to grow approximately 10% in 2015 over 2014 levels. And, online sales as a percentage of all retail sales, projected at a range of 9-11% for 2015, still leave the industry significant room for market-share driven growth. The estimated $279 billion worth of eCommerce sales in 2015 compares to 2010 sales of $176 billion.

Why B2C eCommerce is Experiencing Rapid Growth

Successful online stores can be launched in a matter of days, while shoppers appreciate the ease of making important purchases from the comfort of their own home. Moreover, Ecommerce simplifies the shopping experience for both consumers and vendors.

How to utilize marketing to drive online business growth

Many web-based B2C companies thrive by identifying a niche with a competitive opportunity. And, B2C eCommerce is one of the fastest-growing sectors of the economy, it is not without competition.

Developing a strong web marketing presence is crucial for online businesses. Furthermore, customers can walk down the street and stumble upon a physical store; on the web, this type of encounter requires visibility across one or more channels such as SEO, SEM, and affiliate referrals. Marketing for online businesses isn't optional, but necessary to continually drive new users to their store.

ECommerce platforms greatly simplify these efforts with built-in marketing features and simple 3rd party integrations. Though the more proactive effort is required for online businesses.

User-friendly design

Shoppers at physical storefronts are acutely aware of the store layout, cleanliness, and ease of finding products and information. And, these factors are equally present for eCommerce businesses, with shelves and shiny floors replaced by:

• Navigation: Simple navigation that clearly points users in the right direction is essential for maximizing the hard work you put in to assemble inventory

• Colour scheme: A website that's hard on the eyes will turn off some users. And, make sure the text is clearly visible in contrast to the background and the colours reflect your brand — in a good way.

• Layout: Don't clutter the page with too much info: use tabbed menus if necessary so browsers aren't overwhelmed. Furthermore, much like navigation, the page itself needs to be presented in an attractive manner.

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Top 8 Biotech & Life Science Startups

Startups in the biotech and life science industry frequently drive the numbers. In this post, we share ten of the top. However, let’s back up and review the biotech industry as a whole. In short, biotech uses life forms to help solve problems through technology. 

Biotechnology consists of three main branches: medical, agricultural, and industrial—often referred to as “red, green, and white,” respectively. 

The medical branch and include:

1. Pharmaceuticals:

This biotech subcategory focuses on discovering, developing, and monitoring medication to benefit people’s health. And, pharmaceutical medicine consists of clinical testing and trials, drug research, and safety profiles of specific medications. 

2. Therapeutics:

Therapeutics work toward the treatment of diseases, focusing mainly on the science of healing.  Furthermore, this biotech subcategory deals primarily with how the drugs are used as well as drug administration in terms of disease treatment. 

3. Cerevel Therapeutics

Bain Capital and Pfizer launched Cerevel Therapeutics to develop drugs for central nervous system (CNS) disorders, such as Parkinson’s Disease, Alzheimer’s, and epilepsy.

Besides, Cerevel began a Phase I clinical trial for psychosis and two separate Phase II clinical trials for Parkinson’s and also epilepsy. Its epilepsy trial produced encouraging results involving the drug lorazepam.

4. Century Therapeutics

Century Therapeutics develops iPSC-derived immune effector therapy, or otherwise known as “off-the-shelf” therapy, for cancer treatment. And, this company’s goal is to overcome the limitations of first-generation cell therapy.

 5. Anthos Therapeutics

 Anthos prides itself on developing and commercializing life-preserving therapies. Its primary asset is MAA868, which is an antibody currently in Phase II development. And, helping high-risk cardiovascular patients is the goal of this startup.

6. Cyclerion Therapeutics

The company’s goal is to address a broad range of serious and orphan diseases, such as sickle cell disease and diabetic nephropathy.  Furthermore, also, IW-6463 is in Phase I for serious and orphan CNS disease, and two programs targeting liver and lung diseases are in late-stage discovery programs. 

7. Mirum Pharmaceuticals

Mirum Pharmaceuticals is creativing transformative medicine for rare liver disease, such as Alagille syndrome (ALGS) and progressive familial intrahepatic cholestasis (PFIC). For both diseases mentioned, Mirum reported positive Phase II data in April 2019. In July 2019, it launched a Phase III trial of the PFIC-focused drug.

8. Maze Therapeutics

Third Rock Ventures, ARCH Venture Partners, Google Ventures, Foresite Capital, Casdin Capital, Alexandria Venture Investments. Maze aims to “decode the mysteries of genetic modifiers in a range of severe diseases.” By using advanced algorithms and data science, Maze studies natural human genetic variation.

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Definition of Lifestyle Business

A lifestyle business is created and run by its founder to serve the purpose of sustaining a particular level of income, and no more. And, often founded by an individual, lifestyle businesses creates a foundation for enjoying a particular lifestyle, bringing in just enough revenue to meet the owner’s personal needs.

Furthermore, many of these types of businesses are created on the basis of personal interest, so that the owner not only has complete control over his or her work life balance and income, but also enjoys the time spent working. And, today, lifestyle businesses are becoming more popular, as individuals strive to find a better work-life balance.

What are examples of a lifestyle business?

A lifestyle business is often (but not always) a hobby that has become a source of reliable income. And, it’s possible to create a lifestyle business from any hobby or talent, and once that hobby or talent becomes profitable enough to sustain a particular lifestyle, the founder has created a lifestyle business.

How is a lifestyle business different than a startup?

A lifestyle business requires less investment than a startup, is designed to generate profits from day one, and tends to be less risky – however, they also offer little or no growth opportunity or upside. Furthermore, over time, a successful startup will grow into a larger, significantly more profitable business, and will offer more upside opportunity than a lifestyle business.

And, startups are created with the ultimate intention of creating financial gain for its founders and investors. The investment of time and resources over time by the startup founders ultimately creates enterprise value. Moreover, on the other hand, a lifestyle business rarely is built with the intention of creating enterprise value. Methodologies are not refined or scaled.

Few employees are trained in systematic ways, and growing the business is not a priority. For these, and many other reasons, a lifestyle business has little-to-no value to an outside party and in most cases may not be sold. And, while a lifestyle business defines success as providing the financial means to support the owner’s family while allowing for an ideal work-life balance.

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What is software platforms? Types of software platforms in 2021

Software platform is hardware and software architecture that acts as foundation or base upon which other applications, processes, or technologies are developed. And, an application also can serve as software platforms if it’s base for other programs. For instance, the web browsers that we use in our day to day life accept few third-party plugins, and hence browser application becomes platform for interfacing.

In recent times, almost every software enterprise builds some quite ‘platform’. Yet all platforms that are created aren’t same. Facebook, Amazon Web Services, Amazon Marketplace, Google Search, Android, Uber are all platforms.

Now let us discuss the various types of software platforms. They are :

1. Content Distribution Platforms:

Google AdSense, Propeller Ads, and Millennial Media are samples of Content Distribution Platforms. And, more content available on platform, more attractive platform becomes. User reach and accuracy of content matching are two most important aspects of this platform.

2. Interaction Networks:

Digital interactions can be in form of message, voice call, image, or money transfer. Furthermore, users join platform to interact with other users, and thus first network effect is between users of platform. Users attract users, who attract more users. All interactions on platform are ground to specific accounts.

3. Utility Platforms:

There is no network effect within useful service itself. Users attract businesses, but businesses on platform don’t necessarily attract users. Google Search, Bing, Kayak, Skyscanner are some examples of Utility Platforms. Utility Platforms attract their users by providing useful and also usually free service.

Users attract businesses, but businesses on platform don’t necessarily attract users. We attend Google Search trying to find information, to not see ads.

4. Technology Platforms:

For instance, while OTT’s like Netflix and Amazon Prime run its video streaming services on top of Amazon Web Services platform (AWS), top-level users interact solely with Netflix and Amazon Prime. And, amazon Web Services and Microsoft Azure are some examples of Technology Platforms. Technology Platforms provide building blocks or services that are reused during sizable amount of products.

As a result, Technology Platforms are much easier to launch than multi-sided or peer-to-peer platforms. Technology platforms grow with favorable reception by developers and do not rely on interaction between demand side and supply side.

5. Marketplaces:

Network effect in Marketplaces is between demand-side participants and supply-side participants. Sellers attract buyers with exciting offers, who in turn attract more sellers, and so on. Moreover, Amazon, eBay, Flipkart, Kickstarter, or UpWork are some examples of Marketplaces. These are two-sided platforms connecting supply with demand.

Buyers search for selected product or service but not for selected seller. Products or services are offered by multiple sellers who compete on price, reputation etc.

6. Content Crowdsourcing Platforms:

YouTube, Crackle, Twitch, and Yelp are some examples of Content Crowdsourcing Platforms. And, Network effect is observed between content contributors i.e., creators, and content consumers i.e., viewers of platform.

These types of platforms collect content from users in form of videos, blog posts, reviews, etc, and share this content with wide range of users.

7. On-demand Service Platforms:

On-demand Service Platforms incorporate processes of search, order, payment, fulfillment, and confirmation of service under one roof. Furthermore, Uber, DoorDash, Go-Mart, and Doz are samples of On-demand Service Platforms. These types of platforms offer end-to-end services to be fulfilled by group of independent service providers or contractors.

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Top 10 Software Security Best Practices

Software security isn’t plug-and-play. You need to invest in multiple tools along with focused developer training and tool customization and integration before you’ll see a return on your security investment. So before you get a tool that solves only a small subset of your security risks, take time to ensure that you have a solid software security strategy that includes these top 10 software security best practices.

10. Measure

Define key metrics that are meaningful and relevant to your organization. Well-defined metrics will help you assess your security posture over time.

9. Monitor user activity

Trust, but verify. Monitoring user activities helps you ensure that users are following software security best practices. It also allows you to detect suspicious activities, such as privilege abuse and user impersonation.

8. Integrate security into your SDLC

Integrate software security activities into your organization’s software development life cycle (SDLC) from start to finish. Those activities should include architecture risk analysis, static, dynamic, and interactive application security testing, SCA, and pen testing. Building security into your SDLC does require time and effort at first. But fixing vulnerabilities early in the SDLC is vastly cheaper and much faster than waiting until the end.

7. Segment your network

Segment your network is an application of the principle of least privilege. Proper network segmentation limits the movement of attackers. Identify where your critical data is stored, and use appropriate security controls to limit the traffic to and from those network segments.

6. Document your security policies

Maintain a knowledge repository that includes comprehensively documented software security policies. Security policies allow your employees, including network administrators, security staff, and so on, to understand what activities you’re performing and why.

5. Create a robust IR plan

No matter how much you adhere to software security best practices, you’ll always face the possibility of a breach. But if you prepare, you can stop attackers from achieving their mission even if they do breach your systems.

4. Enforce least privilege

Ensure that users and systems have the minimum access privileges required to perform their job functions. Enforcing the principle of least privilege significantly reduces your attack surface by eliminating unnecessary access rights, which can cause a variety of compromises.

That includes avoiding “privilege creep,” which happens when administrators don’t revoke access to systems or resources an employee no longer needs. Privilege creep can occur when an employee moves to a new role, adopts new processes, leaves the organization, or should have received only temporary or lower-level access in the first place.

3. Automate routine tasks

Attackers use automation to detect open ports, security misconfigurations, and so on. So you can’t defend your systems using only manual techniques. Instead, automate day-to-day security tasks, such as analyzing firewall changes and device security configurations. Automating frequent tasks allows your security staff to focus on more strategic security initiatives.

You can also automate much of your software testing if you have the right tools. That includes, as noted in No. 1, maintaining a software BOM to help you update open source software components and comply with their licenses. With an SCA tool, you can automate a task that you simply can’t do manually.

2. Educate and train users

Employee training should be a part of your organization’s security DNA. Having a well-organized and well-maintained security training curriculum for your employees will go a long way in protecting your data and assets. Include awareness training for all employees and secure coding training for developers. Do it regularly, not just once a year. And conduct simulations like phishing tests to help employees spot and shut down social engineering attacks.

1. Patch your software and systems

Many attackers exploit known vulnerabilities associated with old or out-of-date software. To thwart common attacks, ensure that all your systems have up-to-date patches. Regular patching is one of the most effective software security practices.

Of course, you can’t keep your software up to date if you don’t know what you’re using. Today, an average of 70%—and often more than 90%—of the software components in applications are open source. You need to maintain an inventory, or a software bill of materials (BOM), of those components. A BOM helps you make sure you are meeting the licensing obligations of those components and staying on top of patches.

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How to ways to become a top outsourcing companies in 2021

Top outsourcing companies are continuously changing the way they work to better adapt to these advancements, and Outsourcing has been on the rise in the last decade, as businesses across industries make use of the service. With the rapid developments in technology. Furthermore, being able to ride the trends can make all the difference in providing top-notch services and outpacing the competition.

Trends in Outsourcing for 2021

outsourcing trends are on the rise, influencing the way providers expand and manage their services. And, Outsourcing has long been a part of the modern business industry.

1. Robotic process automation

Artificial intelligence (AI) in best outsourcing companies and other emerging technologies for automation is steadily increasing. Furthermore, RPA can upgrade help desk software and prompt visitors with solutions based on previous site behaviour and a series of leading questions.

Top outsourcing companies providers who use this disruptive technology have a chance of outpacing competitors. 72% of organisations were considering or had already adopted RPA to improve work accuracy and efficiency.

2. Staff upskilling

As automation takes over menial and repetitive tasks, the focus of staff work will move towards more specialised knowledge. And, upskilling enhances the knowledge and capabilities of outsourcing staff, elevating and expanding the level of service they provide.

3. Knowledge process outsourcing

Knowledge process outsourcing (KPO) is a type of outsourcing that deals with specialised knowledge and problem-solving. Moreover, KPO include financial consultancy, research and development (R&D), data analysis and interpretation, and technical analysis.

Top outsourcing companies looking to expand or fill a gap for highly-skilled professionals may use KPO to fulfil their requirements while keeping costs low.

Deciding to use top it outsourcing companies provider for your business, when done right, can yield excellent results. To ensure a successful experience, below are the best practices in software outsource company to consider.

4. Strengthen management relations

Project leaders and managers can improve their ties through mutual respect, commitment to the agreed-upon terms, and attributing successes to those who deserve it. And, a positive working relationship with your provider can be the catalyst for growth and trust in the long run.

5. Improve conflict management processes

When working with different people, a little conflict is to be expected. It is crucial to effectively resolve any disputes to improve team relations and overall work performance.

Moreover, Ensure that these processes involve a hierarchy of escalation and principled negotiation for better representation and prioritisation.

6. Communicate clearly and regularly

Clear and regular contact will help reduce errors and ensure that deliverables, milestones, and other requirements are satisfied. And, one of the biggest factors in achieving success with outsourcing is communication with your chosen partner.

Despite these exciting changes, the best practices when working with an outsourcing partner remain rooted in the values of transparency, integrity, and communication.

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The 5 Best Books to Learn JavaScript

Think about new learning languages. Are you more likely to succeed if you decided to learn English just because you always wanted to learn another language or because you are moving to England for three months for work? Real projects … real "doing" approaches are how people learn.

That's what you should be looking for in a book. Something that is going to help you learn JavaScript without learning JavaScript. I've taught hundreds of students to code, and the following are the five JavaScript books I recommend.

These a list of 5 best books to learn JavaScript:

1. JavaScript and JQuery

You will learn some JavaScript and jQuery from this because it modernizes the way coding is taught … it looks good. Furthermore, nothing is more miserable, intimidating, and discouraging for a new coder than picking up a 1,200-page book that has nothing but typewriter looking text inside it And, The presentation is not just "pretty," it’s also well organized. It layers well and builds up to the next concepts in a logical way. The transition to jQuery is natural and well done.

2. JavaScript

If you get into coding books you will start noticing this color scheme cover. O’Reilly puts out some great stuff (with the occasional miss) and this book is an excellent reference guide for people who are past the basics. Moreover, if you are looking for a tool that will remind you how closures work, prototyping, graphics, etc., this is an excellent resource.

3. Eloquent JavaScript

The book is an introduction to programming and uses JavaScript. It is very good for this reason. It is very common to find a developer who can write JavaScript but knows nothing about computer science. And, this will help create a good computer science foundation (its primary purpose) through learning JavaScript.

Including learn how to program, which will require tenacity and motivation beyond an exclusively project-based approach.

4. Learn JavaScript VISUALLY

This runs in a similar vein to Jon Duckett’s book above. It takes a very visual guide to learning the language. And, it is for absolute beginners and therefore isn’t terribly deep and it's also quite short, recommended for true newbies only.

5. A Smarter Way to Learn JavaScript

This is my favorite JavaScript learning book by far. Why? It is 100% project based. It takes a very, very basic approach, assuming nothing about your knowledge base, but still gets as far as constructor functions.

This makes it very approachable and sets frequent breakpoints if you need to take a rest. If you want to learn JavaScript you can also learn a lot from your classmates, who are working on the same problems you are. And at Designveloper, you'll find the career guidance you need, including resume workshops and job placement support.

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Gamification in the Workplace: Stats, Engagement, and Examples

Elements of gamification have well and truly found their place in our personal lives. The most simple example is that of customers earning (digital) loyalty points unlocking a reward once they’ve reached a certain level.

Gamification at work; how do employees experience it, what’s the relation between gamification motivation and engagement, and what’s the latest gamification trend.

What is gamification?

Gamification is the application of game elements in a non-game context such as for instance, the workplace. It’s a commonly used marketing technique to boost customer loyalty and increase engagement.

Moreover, Gamification can be used to enhance employee engagement and we see many examples of game elements in for example employee training and e-learning.

Gamification, motivation, and engagement

Granted, the fact that almost a third of the employees feel bored and unproductive during their training isn’t great. And, there is good news too: there is an interesting correlation between gamification in employee training and employee engagement.

Moreover, employees feel much more motivated on the one hand, and a lot less bored and unproductive on the other when they receive gamified training.

How employees experience gamification

In their training and in communication software, according to the 2021 gamification at work report (also see the image below). In other words: two areas that don’t necessarily involve people’s everyday tasks but have more to do with additional projects.

we see the following results:

• Corporate compliance training (unsurprisingly, if I may add)
• Training on products and services
• Technical skills development

As for how people feel during their employee training it turns out that 62% feel motivated while 31% feel bored and unproductive.

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5 Things You Never Didn’t Know about Gamification in the Workplace

Actually, gamification for business or gamification for business in the workplace, they usually uses game elements to motivate employees to perform their best. Moreover, It prompts them to compete with their goals, and/or team members, as well as past accomplishments. It shows how they’re doing and what’s needed to reach their goals. And, It drives intrinsic motivation, the sense of mastery and control that comes from knowing we’re doing our job well.

And the strength of gamification is help leverages the energy and effort that comes from competition, the friendly, positive type, to change more than employees’ performance. More and more It impacts an organization’s culture to get people thinking, talking, and driving employee performance differently, more effectively.

Here 5 things about gamification in the workplace

Top 1: Objectivity and fairness

Employee management is moving away from largely subjective forms of evaluations toward objective measurements and proactive employee development. This is a new change to you can help your employer will a develop in the future. It presents all information with full transparency. Furthermore, both see what goals are being met and where performance gaps exist. Absolutely, when employees see their evaluation is fair and consistent, discussions about performance become more collaborative, more positive.

KPIs is important, which is a target of work but sometimes this affect a lot to a corporate culture. So the evaluation is consistently objective and fair, employees feel differently about their jobs and roles within the company as well as whether their efforts and performance will be recognized fairly.

Furthermore, Gamification also reflects insights and results to employees, and their managers, that let them make changes in work efforts. For instance, if performance in a certain area is lacking, gamification can be used to engage employees in microlearning to fill knowledge gaps, correct their approach, and improve skills.

Top 2: Real-time performance management

This mean it's a a business-building practice. The problem is most performance management methods involve assessing things retroactively, looking well in the past, often on an annualized basis. Moreover, this approach makes it all about ranking employee performance, a kind of scoreboard of winners and losers. Not surprisingly, employees find communications about performance in this context confrontational and discouraging.

And, Gamification brings this real-time dynamic to your employees’ performance. Feedback is given on-the-spot, by showing performance KPIs, personalized benchmarks, and goals within the gamification application.

Top 3: Transparent measurement

Nowadays, KPIs become a old to measuring, many large and successful companies use Objectives and Key Results (OKRs) to communicate goals and objectives to employees. It goes beyond seeing if the job was done to look at the results attained.

OKRs work well for knowledge workers. Employees who have direct dealings with customers are different. They’re on the frontline. Furthermore, they don’t have goals like “launch a new product.” Instead, they’re required to perform within certain highly-measurable parameters. As frontline employees, their OKRs reflect the quality and quantity of customer interactions. And, as a result, their OKRs are narrower in scope, more oriented toward a specific task or set of tasks.

Top 4: Fosters desired behaviors

They believe in this fallacy and, as a result, manage performance with leaderboards; a kind of management by humiliation. And, competition, especially friendly, well-designed forms, is viewed as a positive motivation method.

Moreover, All it does is celebrate the top performers and does nothing to motivate the team. It keeps score. Over time, it serves to demotivate and disengage lesser performing sellers. With gamification, better sales can be generated by driving the desired behaviors sought from all members of the team, collectively and individually.

Top 5: More than a game

The “game” part of gamification makes use of game mechanics – like calling out to employees to bet on themselves, showing them completion bars and more – to drive engagement and behaviors. Furthermore, gamification creates ways for employees to monitor their progress and act from a place of intrinsic motivation.

When looking to implement gamification for your business, make certain it contains these five elements. And, look also for the ability to blend gamification with microlearning and performance management for a holistic, more effective way to have your employees perform their best.

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Top Tool that boost App Development Process

What’s the reason behind choosing a top-notch tool & technology? Because once you select the tool & technology, this will be the ultimate deciding point of your mobile app’s qualities and capabilities. And as we mentioned changing in the future after not getting satisfactory results, complete modification, and more costs!

It’s necessary to choose the best tool & technology to suit all your requirements in your startup app. Your startup needs to focus on the scalability factor rather than at the moment solutions.

How to start with the process?

More importantly, if you think that all this is more technical, you can always ask an App Development company to guide you throughout the process.

Start by thoroughly examining the features and requirements the application has. And then pick up the best accordingly! After that, check the tools & technologies that would help you develop those features and functions.

Top app development technologies

We know, figuring a technology that would work best in favor of your application is a tough job. To help you with that, we have selected a few technologies to ease your process.

1. Java

It is object-oriented and the official language of the Android application. Throughout the years, Java has proved to be the best programming language for Android apps. Since 2008, it has always been the origin of many thriving apps.

Besides that, it offers numerous open-source libraries and excellent app flexibility. With robust features, it helps your app to be built extensively and effortlessly.

2. Swift

A native iOS app needs Swift to proceed on powerfully. It has advanced and exceptional features that bring out an extraordinary apple device, be it any macOS or ipadOS, or watchOS. One of the prevalent programming languages, Swift is developed for iOS by Apple.

With minimal coding and easy to maintain language, it is everything you need for an iOS app along with the iOS tools. You should know that if you desire to get an iOS app developed, Swift is a technology you can lean on. It is safe and smooth for processing iOS apps.

3. React Native

React Native is something which you can surely invest in. The growing demand for React Native based apps is skyrocketing. By enabling React Native in the application, both developers and clients can benefit from this latest technology.

React Native has the native capabilities to run on multiple platforms with the same features. A very new open-source framework, React Native is users’ and developers’ favorite technology. And what makes it famous? It can develop a cross-platform app. 

Conclusion

Our article has tried to develop the finest of tools & technologies that can boost your app development process. Besides, if you feel any obstacle hindering you from understanding the tools & technologies, then consult a mobile app development company. List out all the requirements your app would have and compare it with the features of tools & technologies.

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Computer Programmer Skills: Definition and Examples

Computer programmer skills need to have a wide range of skills to perform the many responsibilities of the position at the highest level of professionalism. So if you want to become a computer programmer you need to be able to demonstrate both types of skills. This article covers the most important skills for programmers to have and how to present them effectively when seeking employment.

Definition of Computer Programmer Skills

Computer programmer skills are methods and processes that provide computers with instructions on what actions to perform. Moreover, Collectively known as “code,” these instructions are written by computer programmers to solve problems or perform specific tasks.

Furthermore, programming generally results in a specific set of actions or the creation of a tangible result, whether it is a software application, a web page or even just an image displayed on a computer screen. Besides, computer programmer skills often combine creativity with technical and analytical elements.

So, what are examples of computer programmer skills?

In the fact, computer programmer skills just including to: hard skill and soft skills. With "hard skill" refer to measurable abilities that are developed over time through practice or study, and "soft skill" are abilities that enable people to fit into a working environment or work effectively with others.

Furthermore, computer programmer skills still have some others skills such as:

1. Mathematical skills
2. Problem-solving capability
3. Communication skills
4. Writing skills
5. Inquisitiveness

1. Mathematical skills

To become proficient at programming, you will need to have a thorough understanding of algebra and arithmetic. And, many aspects of programming require an understanding of math beyond the basic level.

2. Problem-solving capability

You will need to have the ability to identify problems and come up with the most efficient ways to solve them via programming.

3. Communication skills

Programmers generally spend most of their time working solo in front of a computer. Especially, when working on large or complex projects. Besides, many situations require you to communicate with other programmers and team members

4. Writing skills

You will also need to communicate your work or processes to other people from time to time. Therefore programmers need to have good written skills.

5. Inquisitiveness

A healthy degree of inquisitiveness will help ensure your consistent growth and development as a programmer. Furthermore, The most effective and successful programmers have a talent for figuring out how something is done and finding ways to do it more efficiently.

Here are all skills to help you become a computer programmer in the future, so I hope this post can help you find have your information.

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5 Mobile App Development Tools for Beginners

Nowadays, Smartphones are everywhere. So, mobile app technology has extended far beyond the handheld and onto larger forms like tablets and even desktops. From business to school to leisure, mobile applications have become the place where people interact with their devices, the gateway to the rich knowledge that’s beyond.

If you are beginners and you are looking for mobile application development tools but this is not easily. Don't worry, i will introduce to you 5 mobile app development tools in 2021.

Here are list 5 mobile app development for you:

1. PhoneGap

PhoneGap is a product app of Adobe, and adobe is a famous company about technology. So there’s a reason that this mobile app development tool has long been considered one of the best available, and that’s in large part due to its impressive flexibility for developing cross-platform mobile applications.

Furthermore, This open-source tool allows developers to build with HTML, JavaScript, and CSS. These applications can then be launched through Android, through iOS, and through most any other platform imaginable, all without losing even one of the native features that have been built into them with such care.

PhoneGap allowed for developers to create apps right in the cloud, along with other cloud-based services. And, the plugin friendly nature of the architecture gives developers ultimate control and massive autonomy in building a user-friendly experience for customers.

2. Appzio

If Phonegap is the app for new beginners, Appzio allows businesses to create native applications for both Android and iOS operating systems. Besides, The features included in the Appzio development tool are registration forms, media streaming, and a myriad of monetization possibilities.

Whatever kind of app it is that you need to develop, Appzio can help you to do it. With the ability for unlimited updates, a comprehensive how-to guide, and several different price plans, there’s almost no limit to the possibilities with Appzio.

3. Mobilesmith

Organizations that need a top of the line, cross-platform development tool will find exactly what they’re looking for with Mobilesmith. And, this company is the top provider of mobile application development for hospitals in the country and has pioneered mobile technology for this industry. Mobilesmith’s apps are award-winning, utilizing the most innovative and effective methods in the industry.

Mobile app development is the future of the web as well as the future of business. More and more users are getting onboard with mobile technology

4. AppGeyser

If you want to go into the app development market, then AppGeyser is a good place to start. It’s free, it requires no coding, and it’s easy to use. You’re not going to create the next great app with this one, but you will be able to get something up quickly and easily for Android only that’s based on your website or your YouTube channel.

The company gains revenue by placing ads within the user developed applications, so it’s important to note that your app will have ads if you use this development tool.

5. Appsee

Appsee offers a comprehensive and user-friendly way to get exactly what you need to find success in app development. And, Appsee offers functionality like touch heatmaps and user recordings to allow developers to get a real-world understanding of how users are engaging with their application. Behavior is everything.

Furthermore, Appsee allows developers to more accurately understand crashes and to effectively reproduce them in order to solve problems. Businesses can learn about conversion, retention and user experience effectively through Appsee.

I hope this post can help your work become more easily. Here are 5 tools for mobile app development for you can choose tools for your work.

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Top 5 Factors Affecting Software Quality and Developer Productivity

If you take any Software Development environment, where a piece of code is written to automate a process, we can generalize the factors affecting Software Quality and developer productivity under 5 factor.

Now

Top 1: Team Communication

I think this is the important factor because if team communication is not good, it makes a process become terrible, so we should reconsider your team especially communication. the problem becomes more important when a number of developer increase and communication is difficult with everyone in your team.

Now, whatever may be the case, for a successful project work with a higher productivity, team communication should certainly be encouraged (since different teams/individuals may be dealing with separate functions/features/sub-systems/micro-services/nodes) but with lesser communication paths ie., by conducting general meetings or daily scrums, design reviews, walk through, etc., and not by frequent single communication paths which may lower overall productivity.

Top 2: Individual Ability

I think if a developer is not good, He will directly affect software quality because he is a developer, who make software and product for your company. The individual ability has two aspects i.e the General competence of the individual and the familiarity with the particular application area. Lack of familiarity with the application area can result in low productivity and poor quality.

Top 3: Systematic approaches

Besides, a people, I think you should consider your system, do you know systematic approaches are used for software development and maintenance in the work areas of Software Engineering, usually a combination of various systematic approaches is used.

Systematic approaches include to: Agile/Scrum methodology, Tribe/Squad, Hybrid Software Development model.

Top 4: Level of Technology

Can you remember "the last you updated your technology" I guess you don't know, Programming platform refers to the most suitable programming language and framework and the related programming environment which enables developers to easily convert user requirements into machine representations.

Top 5: Change Control

Finally, your control is still a problem because Change Control is historically undertaken mainly due to customer’s poor understanding of the problem and wishes to see a change in the functioning of the Software every now and then.

One way to allow change control is to make the Software and related systems and infrastructure as flexible and loosely couple as possible so that it could be easily changed and switched to various different hardware platforms without much effort.

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How to Create an App and Make Money

Do you want to create an app and this app will make money for you, but your problem is you don't know how to create an app? So, I will introduce you to you can create an app alone.

Let's answer your question "How to create an app?"

The first step towards making money from an app is to go ahead and build one. This means you’ll need a good idea that people will find useful and want to download. Furthermore, If you don’t have a specific idea for an app, you can always think about a problem you have and a way to solve it.

Moreover, If you are planning to monetize your app, you should consider this at the start of the design process. For example, if you choose to monetize your app using ads, you’ll need to build in space to display banners while designing your app.

Likewise, if you want to run a subscription, you’ll need to consider the features that will be available to all users, as well as those will only be available to those who pay.

I think you should make a plan now

When planning your app, you’ll need to have an exact idea about what it will do and the problem it will solve. And, you should also think about the target audience and what will appeal to them. You can get good ideas about the type of app that is successful by looking at competitors or non-competing apps with the same target audience.

If you notice most apps like the one you want to create are free, you will probably struggle to be successful if you want to charge for your app. Moreover, on the other hand, this could suggest the kind of app you want to make can be monetized through adverts.

Next step, Choose How You Will Build Your App ( Extremely Important )

The first is to go through the whole process of creating wireframes, graphical interfaces, and testing the front and back end processes yourself. And, While the first option provides more customization, the second option is easier for those without experience in developing apps.

And then, Sort Out Your App’s Back End and Front End

First, you’ll need to build the back end of your app. Moreover, Getting this right will ensure your app works as it should. If you have limited software development experience, this is where using an app builder can save you a lot of time and stress.

Finally, Put Your App Through Final Tests

You should test the app on numerous devices and give it to different people who fit your target audience. This will allow you to collect a variety of opinions about what works and what doesn’t.

If you notice there are any problems, be sure to fix them before releasing your app.

So how to create an app and make money

In this article, we’ve split monetization methods into six categories. These are:

• Paid apps
• Subscription
• In-app purchases
• Advertising
• Affiliate marketing
• Mixed monetization methods

The best way to create an app and make money will depend on the type of app you create. Games often do well with in-app purchases. Besides, I think many software as a service apps earn a lot of money through subscription programs. It’s also possible to use adverts to monetize your app.

And then, when you have created your app, but you can't make money when everyone doesn't know your app.

We have 2 place to you can show off your app, and users can buy and use your app:

Google play:

• Google Play takes a 30 percent cut of the cost of all apps and in-app products.
• It takes 30 percent of all subscriptions for the first 12 months of a customer’s subscription. After this, it only takes 15 percent.
• Developers have to pay a one-off $25 fee to create a Google Play developer account.

Apple app stores:

• Apple takes a 30 percent cut of all apps and in-app purchases.
• Like Google, this reduces to 15 percent after a customer has subscribed for 12 months.
• Developers have to pay a fee of $99 per year to release apps on the App Store.
• Here are all steps to you can make money from your app. However, many apps can successfully use other monetization methods such as advertising or charging the user upfront.

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7 Advantages of Investing in Cryptocurrencies

Cryptocurrencies have become the new-age currency of the world, depending on which you can make your transactions. Many countries of the world are now thinking of legalizing Cryptocurrency in their country.

Due to fewer interventions of the third party, the dependence on fiat currency is gradually slowing down. You need not think much about paying extra taxes to anyone while using these Cryptocurrencies.

Several advantages are there for investing your money in Cryptocurrency. After the announcement made by the IRS, countries have started regulating Cryptocurrencies.

1. Chances of Hyperconnectivity

The chances of hyperconnectivity are there when you are using Cryptocurrencies for your transactions. It will bring people together and will make the interactions and transactions easier.

You can call it a uniform global currency where the mode of transaction is more comfortable and faster. You need not convert any Cryptocurrency as per the country change.

2. Increased Chances Of Asset Control

When you invest your money in Cryptocurrencies, all your funds stay under your complete control and possession.

These Crypto Assets are entirely secured, and the chances of fraudulent activities are less here. Hence, worries are less, and the mode of flexibility is more. You can handle your money as per your wish; no third party interventions will be there.

3. Increased Privacy & Security In Transaction

The decentralized form of Bitcoin helps you keep your transaction data safe and secure from the clutches of hackers. It helps to keep you updated all the time about every single transaction you have made.

The privacy & Security in Transaction is more in the case of Cryptocurrency due to the presence of Blockchain technology.

4. You Make Contributions To The Advanced Technology

Blockchain Technology is used for creating Cryptocurrency. Therefore, when you are buying Cryptocurrency, you contribute to the new technology and society at large. The current banking system has lots of drawbacks. The drawbacks of the banking system are overcome in Cryptocurrency.

5. Avoid Paying Fees To Middleman

The Interventions of the middle man is not there in Cryptocurrency transactions. Flexibility is more, and rigidity is less here in the case of transactions of the Cryptocurrency.

You need to keep on track with your Blockchain transaction to understand the receiver and the sender of money. You need not pay the banks the charges for making the transactions.

6. You Own A Piece Of Future Here

Cryptocurrency is safe and secure because it works on Blockchain technology. Cryptocurrency is being considered as the future mainstream currency. Hence, if you own a piece of Cryptocurrency means you own a part of the future.

Blockchain Technology plays a vital role in circulating Cryptocurrencies in the market. During the ICO’s, many new security tokens are offered to Blockchain startups.

7. Investing In Cryptocurrency Means Owning Something Big

The best thing is the chances of ROIs are enormous here. When the prices are low, if you can buy Cryptocurrency at that time, you can sell it at a high price when its value is very high. The timing of investment in Cryptocurrency matters a lot.

Today, if you invest your money in Bitcoin in 2020, then either you are a billionaire, or you have the guts to take the risk of becoming prominent in the Future.

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Best IT software solutions 2021

An IT professional’s job is to support the convergence of technology and business goals. But technology is ever-multiplying in quantity, complexity, and accessibility, which only makes matters more difficult. On average, 50 percent of organizations have suffered at least one failed IT project in the past year due to lack of resources and software outsourcing companies

The right software can be one of the most powerful resources for helping IT professionals align their role with larger business priorities and not only remain an asset to their company, but help their company grow.

Big Data:

Big data is technicality about software development, big data for competitive advantage through this year. Do you know, nowadays How much more so for middle-market companies and small businesses? Data analytics software can be highly complex, requiring knowledge of mining and governance techniques, as well as the capability to integrate third-party platforms with multiple data sources.

The right IT software solutions better positions CIOs, CTOs, system administrators, etc. to confront these challenges by simplifying infrastructure, enhancing visibility, integration, and security without slowing the pace of innovation.

Cloud infrastructure:

This helps reduce overhead costs and maintenance, but a multi-tenant environment brings added complexity, multiple virtual machine (VM) layers, and a higher demand for security and access control.

IT environment through an IaaS (Infrastructure-as-a-Service) provider such as Amazon Web Services, Microsoft Azure, or Rackspace.

IT Helpdesk Software:

Helpdesk software, which is help increases employee productivity by allowing users to submit help tickets through an online portal, rather than leaving their work-in-progress to visit an IT manager.

Furthermore, Helpdesk solutions offer smart tools for automating the resolution process, such as auto-assign features (allocate tickets to specific technicians based on skills required or issue type), shared macros (predetermined fix actions auto-prescribed for a simple or recurring issue), and self-help resources for your staff.

IT Software Case Study:

The IT Software case study decided the university needed to adopt an enterprise-wide system for managing and tracking IT assets. After a thorough committee evaluation process, CNU settled on LANDesk Management Suite and LANDesk Service Desk. Moreover, CIO Stephen Campbell said that "It integrates business processes into our service management infrastructure and provides an interface for licensing, change management, financial management, and all of our other needs,"

Besides, Before implementing LANDesk, CNU was recording IT assets manually, which made detailed tracking near-impossible. 

I believe technology, software development companies will really develop in 2021. If your company is looking for software solutions let's try using here solutions.

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What is big data analytics?

Big Data is today, the hottest buzzword around, and with the amount of data being generated every minute by consumers, or/and businesses worldwide, there is huge value to be found in Big Data analytics.

The first we must understand What is Big Data?

So, What is Big Data?

Big Data is a massive amount of data sets that cannot be stored, processed, or analyzed using traditional tools. Big Data in its raw form is of no use. So, now let us understand Big Data Analytics.

Today, there are millions of data sources that generate data at a very rapid rate. These data sources are present across the world. Some of the largest sources of data are social media platforms and networks. Let’s use Facebook as an example—it generates more than 500 terabytes of data every day. This data includes pictures, videos, messages, and more.

In contrast, emails fall under semi-structured, and your pictures and videos fall under unstructured data. All this data combined makes up Big Data. 

What is Big Data Analytics?

I will explain this definition by way easily. Big Data analytics is a process used to extract meaningful insights, such as hidden patterns, unknown correlations, market trends, and customer preferences. Big Data analytics provides various advantages—it can be used for better decision making, preventing fraudulent activities, among other things.

Why Big Data Analytics?

The company has nearly 96 million users that generate a tremendous amount of data every day. Through this information, the cloud-based platform automatically generates suggested songs—through a smart recommendation engine—based on likes, shares, search history, and more.

If you are a Spotify user, then you must have come across the top recommendation section, which is based on your likes, past history, and other things. Utilizing a recommendation engine that leverages data filtering tools that collect data and then filter it using algorithms works. This is what Spotify does.

And, especially advantages of Big Data analytics

1. Product Development and Innovations

Use Case: Rolls-Royce, one of the largest manufacturers of jet engines for airlines and armed forces across the globe, uses Big Data analytics to analyze how efficient the engine designs are and if there is any need for improvements.

2. Risk Management

The organization leverages it to narrow down a list of suspects or root causes of problems. Big Data analytics to identify fraudulent activities and discrepancies.

3. Improve Customer Experience

The airline identifies negative tweets and does what’s necessary to remedy the situation. By publicly addressing these issues and offering solutions, it helps the airline build good customer relations.

4. Quicker and Better Decision Making Within Organizations

They will analyze several different factors, such as population, demographics, accessibility of the location, and more. Starbucks uses Big Data analytics to make strategic decisions. For example, the company leverages it to decide if a particular location would be suitable for a new outlet or not.

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