Top 10 Instagram Marketing Tips

Instagram can be a very tricky platform to use for marketing purposes simply because there have been a lot of new regulations and community guideline updates in recent years. While these new guidelines do restrict how you can approach marketing on the platform as a whole, there are still some very effective and viable ways for you to reach a larger audience.

Nothing can beat organic engagement and interaction with your followers, even when you buy Instagram likes you still will not be engaging with your audience in a way that brings real value to them. In order to be successful with your Instagram marketing strategy, you will need to find ways that you can connect with people in a meaningful way instead of posting repetitive comments that are bland and general.

Look at the top 10 Instagram marketing tips below if you still want to experience the benefits of how powerful the platform can be for business and other areas of your endeavors.

1. Change your profile to a Business account

By changing your profile to a business account, you will change the way that Instagram looks at your profile in its algorithm. Business profiles are promoted more often and get more engagement because they are seen as more legitimate profiles than individual users alone.

2. Use what Instagram provides

Instagram is already packed with a lot of integrated features you can use to further your marketing efforts, the sharing feature and direct messaging are two of them.

3. Tease your audience

Post previews and upcoming announcements about your products or services before they are released to get people engaged that will keep coming back to your profile.

4. Sponsor some influencers

Consider reaching out to people who already have a large following that would likely be interested in your products or services as well and ask them if they would like to do a paid advertising partnership with you.

5. Utilize Instagram stories

Instagram stories is a fairly new feature however people engage with user stories a lot so by adding one or two stories a day, you can see a dramatic change in your engagement numbers.

6. Use Instagram Ads

This can be a really great way to reach a wider consumer base because it allows you to target specific people with specific interests making more efficient use of your advertising budget.

7. Use hashtags

Hashtags are an essential part of the Instagram platform so consider creating your own unique hashtags that represent your brand to reach a wider audience than you currently are.

8. Choose the times you post wisely

Instagram has a weird algorithm that pushes content to people when they are expected to be online the most. Let’s say you post some content to your profile at 3 am, if you posted the exact same post at 3 pm you would see a significantly higher rate of all-around engagement and likes because people are likely to be online at 3 pm more than they would at 3 am.

9. Track the proper analytics

Instagram provides you with in-depth analytics reporting and tracking as a standard feature with business profiles. However, there are many different metrics that the platform tracks, to make sure you’re gaining real results. You should only pay attention to your follower growth rate and the amount of engagement that you get ie likes, comments, etc.

10. Give your profile a theme

People tend to interact with brands and people who are familiar with and maintain a sense of uniformity. By making sure that your profile maintains a similar look and “personality” consistently, you can increase your engagement sustainably.

Instagram is a powerful platform that allows you to brand and market like no other, take advantage of it and buy Instagram likes to start seeing the interaction you want.

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