Top 6 Best Social Media Schedulers 2020

With a social media scheduler, you can plan your content in advance and schedule posts to be sent out automatically. There are a host of features built into these programs, designed to teach you how to build a bigger following and increase engagement.

The best social media schedulers could reduce your weekly workload by a significant amount if you promote your creative work through social media. Stats say that users who share above seven posts in a week are likely to gain the most engagement across their social media pages, and that takes time.

6. TweetDeck

TweetDeck is a pretty basic scheduler that was bought by Twitter, and, unsurprisingly, it only encompasses Twitter itself. However, though there are not many other features, it does do Twitter scheduling well – in an uncomplicated way. It may only be a browser platform but it has a clean, bright UI, plus there are a few nifty tricks that will improve your experience immensely.

Content is organised through custom columns, which you can create yourself to track pretty much anything you like through targeted streams. Think keyword mentions, lists and saved searches.

5. Hootsuite

Hootsuite is one of the leading social media management tools, and it truly does do it all. It offers a free forever plan that will do the job well if you just want to schedule content.

The Streams tool is a clear winner, allowing you to schedule, manage and sort your posts across social media channels without having to log in to your separate accounts. It can be hard to find a decent free scheduler that works this well across all channels, and Hootsuite's free plan even has basic analytics. 

4. Postcron

If you're looking for a scheduler that does just what it says on the tin, this is your best bet. Postcron is ridiculously simple in its focus: it schedules and auto posts, and that's it. You can bulk upload, which saves time, and the ability to add a watermark is a nice touch.

There are no extras here – there are zero analytics, and no editing or curation tools. But if you just want to be able to schedule, for a reasonable price and with a clean, useable UI, this is a safe choice.

3. Sendible

A powerhouse of a social media management tool, Sendible really does do it all. Aimed at increasing productivity for agencies managing multiple clients, the platform has a slick dashboard interface that allows you to switch between clients easily, and the facility to collaborate with teams/clients on content and campaigns.

Functions for scheduling and auto-posting are included in the toolkit, alongside powerful analytics via reports, automation tools (like automatic replies), grouping posts by teams, and content libraries that house all your evergreen content for reuse.

2. Later

Later provides stats on your account that become more detailed as you move up the price plans, but these are pretty limited at the lower price points, and even the most in-depth analysis doesn't match that of other schedulers.

And it does that job really well. Due to Instagram's regulations, you can't auto post content on the site unless you're a business page (and even then, only on single image posts), so bear in mind that if you're not, you'll only be able to schedule posts then publish them manually.

Later is unapologetic about being mostly for Instagram, in fact it tags itself as the number one Instagram scheduler. But, you'll get notifications from Later at the specified times, and all you need to do at that point is press publish on the content you've already created.

1. Smarter Queue

Smarter Queue's analytics are pretty powerful and will give you information on optimum posting times, enable you to compare engagement between content types and analyse your social history plus your competitors.

Smarter Queue is a young tool but it's shaping up to be a fierce contender in the social media tools space. You do this by inputting urls or dragging and dropping into the visual calendar so your plan is laid out clearly in front of you. The platform is category-led, which means you set up multiple categories each with different posting plans, such as which profiles are to be posted to, and add content to each category as you create or find it.

SHARE THIS