by Elements of gamification have well and truly found their place in our personal lives. The most simple example is that of customers earning (digital) loyalty points unlocking a reward once they’ve reached a certain level.
Gamification at work; how do employees experience it, what’s the relation between gamification motivation and engagement, and what’s the latest gamification trend.
What is gamification?
Gamification is the application of game elements in a non-game context such as for instance, the workplace. It’s a commonly used marketing technique to boost customer loyalty and increase engagement.
Moreover, Gamification can be used to enhance employee engagement and we see many examples of game elements in for example employee training and e-learning.
Gamification, motivation, and engagement
Granted, the fact that almost a third of the employees feel bored and unproductive during their training isn’t great. And, there is good news too: there is an interesting correlation between gamification in employee training and employee engagement.
Moreover, employees feel much more motivated on the one hand, and a lot less bored and unproductive on the other when they receive gamified training.
How employees experience gamification
In their training and in communication software, according to the 2021 gamification at work report (also see the image below). In other words: two areas that don’t necessarily involve people’s everyday tasks but have more to do with additional projects.
we see the following results:
- Corporate compliance training (unsurprisingly, if I may add)
- Training on products and services
- Technical skills development
As for how people feel during their employee training it turns out that 62% feel motivated while 31% feel bored and unproductive.
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